LANE FROST

Legendary Lane Frost Cologne

Smell like a championship-caliber cowgirl with the #1 scent in rodeo. Our brand new Legendary perfume was designed to help you make a signature statement that they’ll remember forever. With subtle notes of sandalwood, vanilla orchid, and jasmine, and a...

After our Legendary cologne became the best-selling cologne in western wear, we set out to create a fresh scent (pun intended).   We call this new scent Frosted. Made in the USA, and smells just like its name — cool, fresh, and...

Color: Charcoal / WhiteLF: FlagCotton twill front panels and visor with mesh back panels; ProCrown with buckram-fused front panels and ProStitching; pre-curved PE visor with eight rows of stitching.SIZES:ADJUSTABLE PLASTIC SNAP BACKSTRAP

Introducing the NEW Legendary Chrome Cologne! Elevate your game with our latest cologne addition, Legendary Chrome. Building on the success of our original Legendary Cologne, a true icon in western wear with over 500 five-star reviews, we've infused...

Color: Heather Gray /WhiteLF : Black Outline: WhiteSignature: BlackCotton twill front panels and visor with mesh back panels; ProCrown with buckram-fused front panels and ProStitching; pre-curved PE visor with eight rows of stitching.SIZES:ADJUSTABLE...

Five-Panel Classic Mesh Trucker -  Flat bill Baseball cap with Lost Calf logo embroidered on front in Black with White Stitch Outline, Lost Calf stitched on left side.  Snap back - one size fits all.   5 panel cap with buckram front...

Lane Frost

Lane's legendary battle with Red Rock showed his Rustler spirit. Be inspired to take on life's challenges and never stop trying.

For those like Lane that give their all to be a champion.

Lane was not only a talented bull rider but also a natural showman who always put on a show for the fans. He had a flair for the dramatic and a larger-than-life personality that endeared him to the crowds. Whether he was riding a fierce bull or just...

Champ - A symbol of grit, determination, and the unwavering spirit of champions. Inspired by the legendary Lane Frost himself, this hat is designed to embody the essence of rodeo excellence and pays homage to a true rodeo icon.

This hat is a true homage to the vibrant spirit of Tulsa, Oklahoma, where city lights meet the open range. The Tulsa Hat blends the best of both worlds, with a sleek and contemporary design that's as versatile as it is eye-catching.