LANE FROST

In 1978, at the age of 15, Lane was the Bull Riding Champion of the Small Fry Rodeo Association. In 1980, when Lane was a sophomore, he was the Bull Riding Champion of the Oklahoma Youth Rodeo...

The Bronc hat is special because it was inspired by Lane’s dad—Clyde Frost. He competed in 5 of the first 6 National Finals Rodeos.   In 1959, 1960, and 1963 he competed in the Bareback...

For those like Lane that give their all to be a champion.

After our Legendary cologne became the best-selling cologne in western wear, we set out to create a fresh scent (pun intended).   We call this new scent Frosted. Made in the USA,...

The Aztec hat pays tribute to traditional Native American weavings. Popular in the Southwest, blankets featuring these vivid colors and intricate patterns became prized for ceremonial use.

Champ - A symbol of grit, determination, and the unwavering spirit of champions. Inspired by the legendary Lane Frost himself, this hat is designed to embody the essence of rodeo excellence and...

This hat is a true homage to the vibrant spirit of Tulsa, Oklahoma, where city lights meet the open range. The Tulsa Hat blends the best of both worlds, with a sleek and contemporary design that's as...

Step into the world of rodeo with the new Flank Hat—a hat that embodies the fearless and untamed spirit of the rodeo arena. Crafted with passion and precision, this hat is more than just an...

The nighthawk hunts its prey in lowlight situations using a booming dive so that it always has the upper hand. Our mesh-backed, blacked-out Nighthawk hat serves as a reminder that controlling every...

Legendary Lane Frost Cologne

Lane's legendary battle with Red Rock showed his Rustler spirit. Be inspired to take on life's challenges and never stop trying.

Lane Frost had an unbreakable spirit and an unwavering determination to succeed. Just as a tank can push through almost any obstacle, Lane faced down the toughest bulls in the arena and never...

Lane began riding bulls at a young age and quickly rose to become one of the best in the world. He won the Professional Rodeo Cowboys Association (PRCA) World Championship in 1987 and was a...

Lane was not only a talented bull rider but also a natural showman who always put on a show for the fans. He had a flair for the dramatic and a larger-than-life personality that endeared him to the...

While Lane may not have been a traditional gunslinger, he had a reputation for being a tough, rugged cowboy who could hold his own in any situation. He embodied the spirit of the Wild West,...

To be a good Bull Rider you have to be lightning fast, that’s what inspired the idea behind our Lightning hat. 

Color: Heather Gray /WhiteLF : Black Outline: WhiteSignature: BlackCotton twill front panels and visor with mesh back panels; ProCrown with buckram-fused front panels and ProStitching; pre-curved PE...

Color: Khaki/Black Aztec: White, Turquoise, Brown, Black, Red FABRIC Cotton Twill/Polyester Mesh VISOR Flat SWEATBAND Cotton FIT & SIZE Adjustable Snapback One Size Fits Most