LANE FROST

Introducing the NEW Legendary Chrome Cologne! Elevate your game with our latest cologne addition, Legendary Chrome. Building on the success of our original Legendary Cologne, a true icon in...

For those like Lane that give their all to be a champion.

After our Legendary cologne became the best-selling cologne in western wear, we set out to create a fresh scent (pun intended).   We call this new scent Frosted. Made in the USA,...

The Aztec hat pays tribute to traditional Native American weavings. Popular in the Southwest, blankets featuring these vivid colors and intricate patterns became prized for ceremonial use.

Champ - A symbol of grit, determination, and the unwavering spirit of champions. Inspired by the legendary Lane Frost himself, this hat is designed to embody the essence of rodeo excellence and...

This hat is a true homage to the vibrant spirit of Tulsa, Oklahoma, where city lights meet the open range. The Tulsa Hat blends the best of both worlds, with a sleek and contemporary design that's as...

Step into the world of rodeo with the new Flank Hat—a hat that embodies the fearless and untamed spirit of the rodeo arena. Crafted with passion and precision, this hat is more than just an...

Legendary Lane Frost Cologne

Lane's legendary battle with Red Rock showed his Rustler spirit. Be inspired to take on life's challenges and never stop trying.